Rihanna signs LVMH beauty deal

Rihanna's first ever make-up brand, is coming and its gonna be called Fenty Beauty. The singer has signed a deal with the Kendo division of LVMH (which also produces Marc Jacobs Beauty) to create a full cosmetics collection to launch in 2017.

Rihanna has previously collaborated with MAC on its Viva Glam lipsticks,Other collaborations include her collection with Mando Blahnik this spring - unveiled in Vogue April issue 2016 - her ongoing Puma partnership and her 2013 river island range. She also has seven fragrances to her name, produced with Parlux Ltd.

"Kendo is honored to work with Rihanna," David Suliteanu, chief executive officer of Kendo, told WWD. Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars."


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